MLB, NFL Athletes Back Emerging Acai Franchise Raining Berries
Edwin Jackson threw a 149-pitch no-hitter for the Arizona Diamondbacks in 2010, won a World Series the following year with the St. Louis Cardinals and holds the distinction of playing for a Major League Baseball record 14 teams over his 17 seasons. His professional baseball resume is filled with accomplishments, and Jackson is looking to succeed at the same high level as he turns his attention to franchising.
Jackson is co-CEO of LCP Concessions, an investment arm of LaPhair Capital Partners that will develop multiple locations of acai bowl and coffee shop franchise Raining Berries and help support overall expansion after acquiring an equity stake in the brand. LCP Concessions counts several current and former pro football and baseball players among its investors, including Cleveland Browns quarterback Jameis Winston, New York Giants tight end Darren Waller and four-time MLB All-Star Justin Upton.
“It’s an amazing group,” said Jackson, and one he helped put together alongside Adrian Muhammad and Dave Shah, LaPhair’s managing partner and general partner, respectively. Franchising, he continued, is an ideal investment vehicle for pro athletes, and the structure of LCP Concessions—it wants an equity option in the companies it partners with and then will back an operations team to run the stores—means the players can serve more as brand ambassadors and leverage their name recognition in their communities.
Read More: Franchise Times
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Caitlin Rogers2024-07-12 21:39:072024-07-20 22:09:28Edwin Jackson Receives “Key To The City”